All groups must produce and present a pitch as an integral part of the planning stage. Your pitch is a proposal for your music video to the record company thinking of hiring you:
It must include:
* A clear written summary of the content/key idea for the video (at least 500 words). The summary should include a reference to performers, locations, props, target audience for the video, reference to research conducted on the band, genre of the band and the song, relationship between the music and the visuals, relationship between the lyrics and the visuals, if the video will conform to or oppose the generic conventions of videos within that genre of music
* 2-4 (embedded) actual music videos which you think are similar to yours or that contain something that has influenced your idea (plus analysis, use Goodwin’s framework for analysing music videos)
* 2 (embedded) student videos which you think are similar (plus analysis)
* 4-6 Images which indicate location choices, overall mise en scene, costumes, props
If there is more than one group pitching for the same song, ensure you have a back-up choice and also try to make your pitch memorable.
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